Levi's Re-Branding and Guidelines

The objective was to re-brand Levi's and create a new set of brand guidelines (which includes new identity, print pieces, applications, tagline, etc.) Levi’s is a clothing company providing denim products, small leather goods, and accessories to men, women, and children. Their various selections of jeans provide the perfect fit for any occasion and everyone whether it’s in 2012 or 2030. Sold in over 49+ countries, Levi's will Take the World.

The objective was to re-brand Levi's and create a new set of brand guidelines (which includes new identity, print pieces, applications, tagline, etc.) Levi’s is a clothing company providing denim products, small leather goods, and accessories to men, women, and children. Their various selections of jeans provide the perfect fit for any occasion and everyone whether it’s in 2012 or 2030. Sold in over 49+ countries, Levi's will Take the World.
 
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